Designing this hoarding for Metro was one of the most challenging assignments I have worked on recently. Mainly because this is not a very easy product to work with. As a designer it is essential for me to create something that will make an impact on the viewer without it losing the message that the client wants to convey to the target audience. 
After numerous sketches and a few sleepless nights I came up with the following design and I am proud to know that these are up on shops in Tanzania being viewed by the masses :D