New Aus Drill is a conceptual pitch project to brand a curated playlist for the Australian Drill scene of Warner Music artists. Although the label had only briefed for social media graphics, I was able to take the brief and expand on the scope by suggesting a monthly artist spotlight rotation, as well as a music touring event similar to the Vans Warped Tour. This meant the design opportunities became more around the culture of Australian Drill rather than just some social media layouts.
