Rebranding & Web Design: Adaptive Strategic

During the summer of 2020, I worked closely with a newly founded boutique consulting firm, Adaptive Strategic (ASP), on their visual identity. After conducting an analysis of firms in a similar space (healthcare consulting), I visualized a new, more modern look accompanied by 2-D vectors.

I developed a brief on brand positioning that focused on communicating the unique value Adaptive Strategic brings to clients: a strategic lens into an uncertain future. Adaptive Strategic is also launching a predictive technology arm, so I wanted to create a modernized website that displayed technical prowess.

I created a new website, marketing materials, and Linkedin page to bring this vision to life.

Stock images and graphics used appear outdated, and some text is difficult to read. Social links are nowhere to be found and the website is extremely word-heavy.

I created a navigation bar at the top to organize the content, plus a one-click contact button. I updated replaced the outdated visuals with clean graphics, including a refreshed brand logo. I created some new pages as well, including an Offerings page (shown below) and a blog.