MK Rally is an event of the Men's Club, a closed club for Russian businessmen. The members of the club, who had previously taken part in the popular Gumball 3000 rally around the world, decided that our country also lacked such a vibrant rally format, and bravely undertook to organise the first rally of 2021. 

In 2021 the rally was very successful, so it was decided to repeat it the following year. For MK Rally 2022 an amazing route through the picturesque cities of Russia was planned: Moscow — Nizhny Novgorod — Kazan — Ufa — Yekaterinburg, so we decided to use this route for the new rally’s identity. 

The main elements of our new look were the heralds of the cities, which were transformed in 3D. Additional styling elements were made in the original style of the first rally, but with greater emphasis on the rally attributes: wheels, road markings, cones, etc. 

The 3D heralds adorned the T-shirts that participants received in each new rally city, while additional elements were used for all other merchandise.

In 2021, we developed a branded custom font for MK Rally, which also formed the basis of the logo for the new rally in 2022. The same font was used to brand the sides of the participating vehicles.

Apart from the identity we created a huge amount of merchandise ranging from caps and jackets lined with custom fabrics to bath towels. 

Some of the cars were decorated with children's drawings inspired by the rally: we designed a colouring book with the car for our client and asked dozens of children to colour the outlines to their liking, resulting in bright illustrations which were then transferred to the cars.

And here's how bright and emotional MK Rally 2022 was. 

Ilya Lazuchenkov, Managing director
Natasha Tarakanova, Producer

Egor Myznik, Creative director

Mikhail Ivanov, Art director

Anna Volkova, Designer

Rodion Kuznetsov, Designer

Andrey Romanenko, it was his idea