Bozard Ford Mural
Design Brief
Each student will design one visually interesting, appropriate, original and usable lobby wall mural design for a client. It can be all illustration with no type, or a combination of both. File specs are very specific, so directions provided by instructor are to be carefully followed. The mural will be displayed in the main lobby at a local Ford car dealership. Client input details for the project will be provided by the course instructor.
Current Situation:
The current sales floor of this location is minimal with little color variations, the strength of this location is the front of the building opposite this wall is all glass allowing for the sunset to shine through to illuminate the wall where the mural will be located.
The vision for this design was to make a statement that Bozard Ford is a part of St. Augustine as much as any other site within the oldest city. The design has a blue and neutral color palette to accent the Ford colors; these colors will also pop when the sun is setting and shining through the front windows.
Each Postcard will be a hanging piece on the wall that can give a shadow to them allowing the postcards to stand out from the background of the mural.
Each postcard can also be used as customer contact products to add for a better brand recognition.
