IDEA
Per affermare la superiority del brand e la potenza della Rete Vodafone, l’idea alla base del format parte dal ribaltamento dei ruoli, ossia dal presupposto che con Vodafone sia possibile potenziare la gente comune in modo da renderla più performante in ogni situazione quotidiana anche rispetto ad una celebrità. La star internazionale "depotenziata"
è Bruce Willis, scelto proprio perché inequivocabilmente percepito come "duro" e "vincente".
To assert the superiority of the brand and the power of the Vodafone Network, the idea behind the format is the role reversal, ie the assumption that with Vodafone is possible to enhance common people in order to make them more powerful in everyday situations even compared to a celebrity. The international star "weakened" is Bruce Willis, chosen because unequivocally perceived as "powerfull" and "winning."
45" SUMMER 4G
45" SUMMER SPOTIFY PREMIUM
45" CHRISTMAS CARD + NETFLIX
CREDITS
45" SUMMER 4G
Agency: GreyUnitedExecutive Creative Director: Roberto Battaglia
Associate Creative Director: Mario Esposito
Senior Copywriter: Francesca Andriani
Senior Art Director: Alice Pozzi
TV Producer: Carla Beltrami
Client Service Director: Manuela Bandiera
Deputy Account Director: Paola Petruni
Account: Irene Bassani
TV Producer: Carla Beltrami
Client Service Director: Manuela Bandiera
Deputy Account Director: Paola Petruni
Account: Irene Bassani
Porduction: Mercurio
Director: Jonathan Herman
Editing&postproduction: You_are
30" CHRISTMAS CARD
Agency: GreyUnited
Executive Creative Director: Roberto Battaglia
Associate Creative Director: Mario Esposito
Associate Creative Director: Mario Esposito
Senior Copywriter: Francesca Andriani
Senior Art Director: Alice Pozzi
TV Producer: Carla Beltrami
TV Producer: Carla Beltrami
Client Service Director: Manuela Bandiera
Deputy Account Director: Paola Petruni
Deputy Account Director: Paola Petruni
Account: Irene Bassani
Production Company: Buddy film
Director: Gabriele Muccino
Production Company: Buddy film
Director: Gabriele Muccino
Editing and Post production: You_Are
