OPPO Reno5 Series is released at the end of 2020, which is claimed to be the ultimate tool to creating fun content, especially with your best friends and loved ones.
To amplify the true concept of friendship, OPPO comes up with the global direction as “Picture Life Together”.
So for the pitch of Reno5’s launching campaign, we need to amplify this global concept but still keeping the relevancy for local audiences, as well as delivering the Top 3 features of Reno5 in a fun & engaging way: Design - Specs - Photography.
And this is how we do it…
To amplify the true concept of friendship, OPPO comes up with the global direction as “Picture Life Together”.
So for the pitch of Reno5’s launching campaign, we need to amplify this global concept but still keeping the relevancy for local audiences, as well as delivering the Top 3 features of Reno5 in a fun & engaging way: Design - Specs - Photography.
And this is how we do it…
CD: Mint An
ACD: Phuc Nguyen
Copywriter: Nhat Do
Art Director: ZynhNguyen
ACD: Phuc Nguyen
Copywriter: Nhat Do
Art Director: ZynhNguyen
We won this client :D
