Rebranding Egypt, a country with a rich history, is a big challenge. We took on this task in our design studio with enthusiasm in collaboration with Something More Near. Our goal was to refresh both ancient and modern Egypt, which are full of history, art, and energy.
Ancient Egypt, known for its early art, coexists with modern Egypt, a lively place with contemporary music and art.
The center of our rebranding effort is a custom font for the logo where a 'T' turns into an ankh, a symbol of Egypt that connects the past and the present. We aimed to improve the existing logo's readability while keeping Egypt's unique character.
Our colour choices are inspired by Egypt's nature and history.
Our goal was not just to rebrand Egypt but also to celebrate its timeless charm and vibrant spirit.
Egyptian blue
The first pigment invented in Egypt thousands of years ago
Turquoise
To represent our sunsets and coral reef
Red
To reflect the Red Sea
Yellow
To represent the gold of the majestic Pharaohs
