I rebranded a small coffee shop, Poppy’s. This included a logo and a packaging design. My personal goal was to make the logo, quite literally, POP. The color palette was decided based on this goal, and so was the typography.

At first, the logo was going to be solely a word mark, but I came up with the idea of incorporating a poppy flower in place of the “O”. I appreciate the simplicity of the design which allows for versatile use.