Digital recruitment campaign targeting teenagers. 

DC : Jocelyn Berthat
Illustrator : Siaobe.fr
Animation : Bonzom
DA : Elzéar de Trentinian 
CR : Romain Gilbert

"Catch the virus" is a campaign targeting teenagers to talk to them about the common point of all the jobs that are gathered under the term "artisanat" : the passion. 
We worked with a team of talented illustrators to bring out to life those viruses.
Then those viruses were unleashed on the web to take over and start spreading their passion. 

Tools: 
- HTML5 website
(average time spent on the website multiplied by 15: 05'30)
- Pre-roll 
- Banners
- msn.fr takeover
- Gif generator app
- "Which virus is made for you ?" quizz