Last summer, Labatt had more than 200 job openings in Canada, mainly on their merchandizing team.
Our main objective was to create an eye-catching campaign that would stand out from all other companies recruiting nationwide during the same period. Inspired by the job descriptions, we created patterns and visuals designed only with beer crates distributed by Labatt.
Our main objective was to create an eye-catching campaign that would stand out from all other companies recruiting nationwide during the same period. Inspired by the job descriptions, we created patterns and visuals designed only with beer crates distributed by Labatt.
CREDITS:
Client - Labatt: Charles Provencher, Jessica Gagné, Louis Beaulieu, Jenna Robinson, Tamar Nersesian
Creatives: Julien Thiry, Karl Ouellette, Patrice Daigneault, Mourad Bouaziz, Jason Yurichuk
Account Lead: Jean-François Lalande
Studio: Denise Wong, Jennifer Wong
Production: Vanessa Gervais
Stunt: Jean-René Parenteau, Erika Bellehumeur (Parade Studios)
Media - dentsu X: Lynn Mayer, An Trinh, Valentina Herro, Samantha Monteiro, Vrutant Panchal
Client - Labatt: Charles Provencher, Jessica Gagné, Louis Beaulieu, Jenna Robinson, Tamar Nersesian
Creatives: Julien Thiry, Karl Ouellette, Patrice Daigneault, Mourad Bouaziz, Jason Yurichuk
Account Lead: Jean-François Lalande
Studio: Denise Wong, Jennifer Wong
Production: Vanessa Gervais
Stunt: Jean-René Parenteau, Erika Bellehumeur (Parade Studios)
Media - dentsu X: Lynn Mayer, An Trinh, Valentina Herro, Samantha Monteiro, Vrutant Panchal
