Brand new products with blue illumination were developed by Steelseries and a concept for selling these products in a bundle solution was needed.

In coorporation with the world leading counter-strike team Ninjas in Pyjamas an imagery with the 3 guys in an icey scenario was made to sell the products using the gamers credibility. The scenario could be a fictive computer game where the guys just completed the maze in the background in order to reach the products and win! 

​My Role: Art direction, Concept, Design, Project managing 
Photographer: Klaus Vedfeldt

Retouching: Drasko Petric
Make-up: Sara Sofia Kasper
Icesculpting: Ice-Team.dk
Models: Ninjas In Pyjamas (NIP)