The client wanted to have three short animations with the brand name "Maison Kitsuné" and the Fox logo, to be used for their online campaign.
My direction is to capture scenes in three settings: Land, Sea, and Space. To keep the energy of the movements consistent throughout each concept, I identified a few key elements in each scene to be animated:
1. Land: color changes from the sunset and layers of mountains at varying depths to give a small level of dynamism to the scene.
2. Sea: wavy movements from the sea plants and sea creatures.
3. Space: rocket orbiting/moving throughout outer space.
Here are the sketches and the final works, following kitsuné (Japanese word for fox) going on three adventures.
Kitsuné the Explorer
Here's a fox's tail powered space exploration that the client vetoed.
