Echo Wood is a veneer product that's generally seen as a cost effective alternative to using lumber in commercial and residential settings. The brochure design must be distinctive, impactful, and contemporary in look and feel. The task was to create a brochure cover that illustrated various decors (17) that were being offered to the prospective customer as well as a lifestyle image to complement them. 

You will see that I've highlighted the word "SPEC" on the front cover. This is short for Specification, which is an often-used industry term by specification representatives in order to find material solutions for architects and designers (prospective customers).