A new normal summer came after 2 years of pandemic. Maxkleen knew moms wanted to let their kids freely enjoy summer activities but couldn't help worrying about their health and safety. With the full portfolio of cleaning protection products, Maxkleen set moms free from worries and enjoyed the summer with their kids.
Maxkleen summer campaign included a 15s digital video focusing on Maxkleen softergent and a photo album on social channel showcasing benefits of all key products.
Client: Maxkleen
Agency: Saatchi & Saatchi VN
Creative Director: Huy Nguyen
Art Director: Quy Bui
Copywriter: Yen Vy
Production House: WrapParty
Film Director: Le Hoang
Photo studio: Click-On
Photographer: Nguyen Phuong Nam
