Branding and website for posture apparel brand Etalon. It’s a unique, patent technology that supports the upper back with four adjustable levels. We have created an identity, logotype, website and social media design. Our task was to show the main idea of the brand — smart adjusted levels, that keep back straight. That’s why we created moving stripes that encompass all elements of the layout. Such an approach gives immediate connection of visual design and product itself. Even the logotype has vivid curly line in the letter A, that make typography cohesive with style.
Orchidea Agency credits:
Art-director Lera Shaposhnikova
Brand Designer Kristina Govorukha
Art-director Lera Shaposhnikova
Brand Designer Kristina Govorukha
