This video was made as a part of the campaign for "Easypod", an administration device used as a replacement for the common syringe to be used easily by kids in a pain-free manner, Marketed along with the drug "Saizen".
The video main theme is inspired by the famous retro platformere game: 'Super Mario Bros'. As to be more attractive to the kids and fun to watch, and deliver the message easily to the parents while they smile in nostalgia.
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