A Branding Strategy Guide
We are in an age where the internet has altered our everyday life and where technological advancements are limitless. This is why having an innovative and powerful branding strategy for any business is all the more crucial.
As information is readily available, potential buyers become more aware of different criteria when making important purchasing decisions. They tend to base their purchasing decisions on brand integrity, social proof (reviews), and genuine human connection.
Most industries rely on an impactful identity to succeed in today’s digital world. As we have discussed in my previous article on the benefits of branding: real estate branding, eCommerce branding, corporate branding, etc. are all important - whatever industry you are in, branding is vital to help differentiate you from your competitors and help audiences understand why they should do business with you.
Buyers choose brands that they can trust. This means a brand that can deliver integrity, competence, and effective communication.
We have already talked about the benefits of working with a branding and digital agency for your eCommerce branding. Now, let’s talk about how you can build your brand.
Invest
As with any business, you have to invest. This includes your branding and online presence. With all the potential buyers scouring the internet for brands they can work with, you have to make sure that you stand out and that your target audience can find you right away.
Now, finding you is just the beginning. Influencing how consumers perceive your brand is another story. Branding is not what you say it is; it’s what your customer says it is.
Creating a subpar website and then forgetting about it will not work and would probably leave a negative impression on your target market. You will need a website with an exceptional UI/UX design that will make navigating more efficient and a website that is in line with your brand. In short, a conversion-optimised website.
Challenge:
Creating and maintaining a fully optimised website is not something that anyone can just easily and quickly do. Working with a branding agency like Vesanique can give you the highest probability of achieving this.
Vesanique is a leading branding agency in Brisbane. Aside from branding, we also help different companies with website design and development. A team of experts is responsible for keeping your websites healthy, secured, and optimised.
Knowing where and what to invest in is a crucial step. And if done correctly, the following steps would be more manageable.
Explore
Building your online presence isn’t just about running a website. You must explore other channels that your clients or your competitors are using. Researching how your target market is behaving online will give you an insight into which media to focus on.
Applying the same when it comes to offline activities, target the areas your prospects use the most. Are they mainly on Facebook, Twitter, Instagram, or other social media platforms? Emails or YouTube? Or are they mostly found surfing the internet through their browsers like Chrome, Safari, or Microsoft Edge?
Challenge:
Some tools can aid you in researching which channels you can make the most impact. But with insufficient knowledge on how to use these tools, you may not be able to extract all the necessary data that will help you better understand your target market.
Working with us means you get to work with a team that is well-versed in various areas you might need help with. With years of experience, our team will provide enough data for you to make an informed decision on where to focus your resources and efforts.
Be Consistent
Consistency is a vital aspect of branding. It is always essential to have a consistent identity throughout all channels.
Frequently exposing your prospects to specific logos, colours, tone, messaging, and taglines will help embed your brand into their long-term memory. This way, your posts and advertisements will have more impact and retention. Consistency will also make your brand associated with the everyday scenarios of your target audience.
Challenge:
While branding is important, being in certain industries demands your time and effort in other crucial activities. And you may not have enough time to audit the consistency of your brand online or produce creatives to use on your posts.
Here with Vesanique, you will not have to worry about the consistency of your brand identity across all marketing channels. With the proper communication and collaboration in place, we will ensure your prospects will remember your brand.
Your brand is your reputation. Let us help you build deep, meaningful connections with your customers instead of constantly trying to mend broken ones. But either way, Vesanique has got your back! Let’s talk, don’t be a stranger.
