We designed the brand identity for the first seafood shack express bar near Bagdad Beach.
STRATEGY
Branding
Logo and identity design
Identity and brand manuals
Brand assets design
Print advertising design
Brand Identity
With the concept in mind of an express seafood shack, shrimp was taken as the main element, representing it with a realistic illustration to give the brand an edgy look. The main objective was to convey a fresh image, providing modernity to the brand. The typography in capital letters and with straight endings communicates rigidity, security and confidence. Finally, the color palette made up of orange and blue, helps to highlight the dynamic, casual and youthful personality of the restaurant.
PROJECT CREDITS
Branding
Diego Carrión
Art Direction
Elizabeth Contreras
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Done by kiwis 🐥 with ⚡️
Thank you for your appreciation ❤️
