Tyva Nature Foods

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We created the name, identity and packaging of the new national brand of Super Foods with a fresh, natural and

modern concept.

STRATEGY

Branding

Brand name creation

Logo and identity design

Identity and brand manuals

Brand assets design

Print advertising design

Brand Identity

Naming

Inspired by the word “nutritious” –”nutritivo” in spanish–the main characteristic of the products, we created an abstract and modern proposal for the brand name. “Tyva” unites modernity and simplicity in a name that can be easily adapted to a constantly evolving market always in search of natural products.

Branding

We took as the main concept the process of growing nuts. We created a modern but abstract icon, which through its straight and curved lines represents each element that is needed for the process (sun, earth and fruit/plant), all of this within a circle to elude a seed, which is the usable part of this type of product. The color palette is related to the different shades of the variety of nuts, which also convey confidence, quality and freshness.