ROCK THE BLOCK | An awareness campaign by Thuy Phan
Visual Identity, Key Vision Design, Illustration, Campaign
Increasing awareness of potential risks of eating too many sweets: obesity, tooth decay,... through daily games.
CUSTOMER TRUTH:
* Parents always want to give their children a happy and memorable childhood. But the global competition, the economic development - that makes it more important for many parents to invest in their children to outperform ones peers. Even technology- based games – which are a source of respite for many parents when they let their babies play on smartphone to get more free time – can be suitable for many situations: feeding, when the baby is fussy,...
* Diabetes in children is an alarming condition for parents. Children often like sweet and colorful cakes and candies. But them make more susceptible to obesity, diabetes and a number of other diseases for children.
BRAND TRUTH:
* The game of drawing wood (Jenga) is one of the very popular board games and is loved by many children. With an interesting and novel way of playing, Jenga helps players entertain, practice ingenuity, increase awareness, observation & judgment, and intellectual development. Therefore, Jenga is considered as suitable game for children.
INSIGHT:
Children love sweets in general. They are both eye-catching and satisfying to children's taste buds. But if children eat a lot of sweets during a special period that need to focus on brain development, sweets will destroy children's health a lot. Parents are always looking for a different look of sweets to make them less delicious in the eyes of children.
There are five box versions at all.
