Hundihus

We managed to create a unique name for the brand, accompanied by a cute and charismatic identity worthy of corgis, and we promoted the sale of tipis online through its website.

STRATEGY

Branding

Brand name creation

Logo and identity design

Brand assets design

Social media

Brand positioning

Content strategy and design

Community management

Facebook and Instagram paid campaigns

Web

UI/UI Design

Programming on WordPress

Online store with WooCommerce

Naming

Taking as its essence the mission of the brand, all dogs deserve a home to live in, we created the name Hundihus. The goal was to make a name short, unique in its market and easy to pronounce in order to achieve faster positioning.

Brand Identity

Just like the name, the identity needed to be easy to identify, but at the same time obvious in representing a product as original as teepees. An icon was created taking into account our brand's main product, the tipi, and with the figure of a dog inspired by the brand's ambassador, the corgi Lorenzo. A typography with rounded edges was used to give a modern style and a green and blue color palette that reflects freshness to the brand.

Social media

We took as protagonist the corgi Lorenzo, along with his friend Maya, to be the spokespersons for Hundihus where both share pet care tips, curious facts and funny notes from their world, all with a fun and tender tone, distinctive of their breed. The world of pets gave us space for the creativity of the content, and we managed to create a community of pet lovers, interested in our product. We have also gave space to causes as noble as Adopta Monterrey and other organizations that promote the adoption of street dogs.