The assignment was to design a seasonal campaign for an upcoming holiday or event ar Nordstrom. Choosing holiday season 2013, I focused my research on understanding the trends for the winter 2013 fashion season. My findings were that a lot of inspiration was coming from gothic inspired patterns, rich colors and tapestry, as well as what appeared to be laquer-painting style design.

 

I believed a conservative nature of design would be important to Nordstrom given its heritage of the holiday season and its demographic, so I focused on classic imagery of trees and snow, and abstracted their forms to convey the modern sense of design they appreciate. The color scheme focused on a classic gold and deep red, while re-inventing what a Christmas green or blue could be.

 

The pieces designed include 2 shopping bags, tissue paper pattern, wrapping paper pattern, perfume sampler, 3 gift cards, and a gift card envelope.