With millions of Southeast Asian users on its platform, Grab decided to use its big data analytics to take a closer look at 2018 and all the things that made it special. Instead of boring old 2D design, we decided to create a stunning 3D animated spectacle that showcases the best design elements from each of the eight markets. We wanted to make sure that our infographics were not only informative, but also visually captivating and entertaining.
VISUAL DEVELOPMENT
3D ASSETS
STYLE FRAME
Client: Grab
Art director: Auston Low
Copywriter: Melinda Foo
Producer: Edison Tan
Production: FNLPRJCT
Art director: Wu-Zheng
Animation director: Tan Shi Bin
Pipeline manager: Kenix Ho
Producer: Kenix Ho, Jim Chuah
Designer: Liew Choon Siang
3D modelling: Kong Chun Yang
3D character modelling: William Chai
3D character rigging: Mihu Ng
Animation: Esther Goh, Kong Chun Yang
