Bailey O'Neil's profile

LocoMotion Athletic Therapy: Brand Identity

Partnered with an Athletic Therapy group from Mount Royal University for their marketing class. I was challenged with designing a friendly, safe, and professional feeling logo/brand for a the fictional company, Locomotion Athletic Therapy.
The business theme was based around their traveling athletic therapy van. The client was looking to have a logo that would stand out from the usual logos you would see in their industry.

Using client provided text, I designed a clean website by following UI and UX design principles. I used flow charts to map out a customer experience, and ensured the brand unity was apparent throughout.
Included in this project, I needed to design a report cover and a PowerPoint Presentation template in which the client could easily create their presentation on.
The Text logo was made to be put on the side of their vans. I made mock ups of these vans for the website and presentation.
LocoMotion Athletic Therapy: Brand Identity
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LocoMotion Athletic Therapy: Brand Identity

Published: