Assignment ––

Looking to get a freshly grounded Premium A Grade Coffee and a sandwich designed by leading Australian chefs? Geex is the answer, setting new standards among the fast food coffee industry.
Started as an idea of the GNG Gourmet founder Alex Aslan, Geex serves fresh and organic products in coffee shop kiosks located in Australia.
A kind of hipster place that is not overdone, simple smart and but quirky at the same time. The challenge was to create an identity that would show Geex's commitment to providing the best. Matca was given a task to create a simple yet versatile identity for the company, including print collateral and shop peripherals.

Solution ––

Because the word Geex already says a lot we focused more on the "quirky part", avoiding the most common cliches when illustrating a coffee shop. The solution was hiding symbols, like the On button in the G and the spanner in the Es, in the logo emblem. The logo always placed up-wards on all printed materials, additionally reflects maximum productivity and efficiency.
The simple iconography portrays the organic and fresh elements of the brand. In colleration with the friendly slogans they guarantee that the brand does not get too sophisticated or over helming.

Kiosk design by: Uncarved Block