I decided to study advertising and content production near the end of my bachelor's degree journey. Throughout the lecture, I learned various creative tactics about online and digital media.
One of the projects I developed during my studies involved the vehicle Fiat 500.
According to Wikipedia,
"The Fiat 500 is a rear-engined, four-seat, small city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975 over a single generation in two-door saloon and two-door station wagon bodystyles."
But Fiat decided to give the 500 a refreshed look:
"The cool and refreshing Gelato white exterior with chrome accents captures the elegance and joy of the quintessential Italian lifestyle. Inside, experience the comfort and technological features that will put you in the right mood to enjoy every journey. Your new Italian lifestyle."
And this happened almost at the same time when Fiat changed their branding, introducing new colors and shapes.
Yes! Let's bring the old school to a new era of technology. Let's make it Italian.
Let's make it passionate.
Thanks for taking a look at my work.
