World Food Day Campaign for Hudson Canola Oil
Insight:
On the occasion of World Food day we decided to throw some light on the issue of Food wastage, and how through certain ways we can reduce it
Creative brief:
We decided to create a 3 series post for the same where we will share recipes made from 3 ingredients, and how we can make not just 1 dish from those same sets of ingredients but two by utilizing their waste materials. The three ingredients were : Potato Lemon Nuts
Creative Route:
As the main focus of our communication was on the dish made by utilizing the ingredient , we kept it as the hero element.
