For the launch of a new menu, McNuggets Box, we combined online and offline ideas to create a digital treasure hunt, but in real McDonald's restaurants. 5 teams, 5 restaurants, 4 missions and a menu of 20 McNuggets as a reward. Aaand a lot of content for the client's social media channels.
Team
Art Director: Ramona Tătaru
Copywriter: Denisa Ancuța
