//AUGMENTED REALITY - SOVENA (PITCH + DESIGN AND OPTIMIZATION)
The client asked for a point of sale material that would educate the consumer about key differences and uses of their olive oils. I pitched them this augmented reality solution, and they were on board. The process of creating this project consisted in clearly laying out the main benefits of each oil with icons and adding animations and graphs to make the experience more fun and memorable, as opposed to the still prints we usually see in gondolas.
THANKS OF WATCHING!
CREDITS:
Pitch/Concept and Art Direction: Bianca Takahashi
3D Model and animation: Rafael Mercadante
Creative Agency: All Set Comunicação
Back End: More Than Real
