SCIAR - Logo Design & Brand Identity
With the workshop SCIAR, we have had the pleasure of working on a truly inspiring project. The name SCIAR stands for "Social and Cognitive Interactions for Assistive Robotics"; as the name suggests, its focus is all about developing approaches for human-robot interaction.
The workshop will take place in Kyoto, Japan on 27 October 2022.
Objective
• convey, through the logo's mark, a kind of link between the human and technological elements, focus of the workshop
• give priority to the word interaction, which is delivered by the two figures used for the brandmark through an intersection
• create two sorts of "mascots", which can be used both together and separate, for logo application purposes as well as gadgets
• give priority to the word interaction, which is delivered by the two figures used for the brandmark through an intersection
• create two sorts of "mascots", which can be used both together and separate, for logo application purposes as well as gadgets