Revisited
Brief: Create a campaign that promotes awareness of the negatives effects the ‘Quick Fix’ technology solution to children’s bored can have on their development. The campaign is aimed at the parents and carers of children aged between 3 and 11, an age when creativity and imagination is at its peak.
This was a self initiated project, my main focus was to encourage parents and carers to think twice when their child complains about being bored. To make them aware of the negitive effects the choices they make may have on their childs development.
A recent study on BBC expressed how long expsoure to screen based modern technology at a young age could kill a child’s creativity.
“Children should be allowed to get bored so they can develop their innate abililty to be creative, an education experts says” (BBC, 2013).
Known as the ‘Quick Fix’ parents and carers of young children are more inclined to pass a child a smartphone or tablet when they state they are bored, as a fast solution to their boredom. Children are encouraged less to take part in hands on, unstructured play time where their imagination and creativity is at its peak. There are proven studies that give examples of some long term side effects this can have.
I have recently revisited this project since second year and am continuing to develop the interactive communcation part of my concept. Here is the updated versions of the logo and poster design.
Here is the older version, that was completed in second year.
