What bread are you today?

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In 2020 we moved from our old office to a new spacious place on Hlebozavod №9 in Moscow. Hlebozavod is translated as "bread factory", and it's the popular cultural and social destination built in the former bread factory.

Since we moved, we’ve been falling in love with the place more and more every day: we know where to get the best falafel, explore the catacombs and enjoy the amazing piano concert by the local midnight musician.

About a month ago we decided to do a collaboration with Hlebozavod №9. We were given a poster wall big enough to fit 12 posters, and started thinking about the idea. After a few brainstorming sessions, we decided to make a series of posters with all kinds of breads expressing their feelings. Which bread are you today: a donut with a hole inside, or flat dough that hopes to rise soon.

We wanted people to interact with the posters, take photos with them and then post on social media tagging a friend who may feel the same way.

Our project deliverables were 12 physical posters, a landing with project details and links, a funny Instagram mask and a set of Telegram stickers. Feel free to use and share!