Party Box. Research, Brand Identity, TV Interface.
The goal was to find a unique look and experience for a gaming platform that was supposed to make a big step in gaming – from digital games to board games.
The first step was to conduct research and find out in general why people play games, which mechanics already exist, which of them can be improved or made better. Almost 50 slides with a lot of discoveries, observations and insides.
The next step was to find the shape of the new product. Lightning was chosen because it is a symbol of something fast, unexpected, dangerous and fun at the same time. The form is based on two triangles that represent a lot of things: users and teams, the game and the player, different emotions that people can meet in one place.
In addition, several examples have been created of how it can be used in various places, situations and products. This helps to understand how flexible and customizable a symbol can be. After the form and design style for communication was found, an MLP for TV and mobile interface was created, where the vision of transferring board games to the digital space was demonstrated.
