The Season Gastro Pub – this project was unfortunately never realised due to a fallout of the partners that wanted to launch the business. 

The idea was to launch a Gastro Pub that focused on sourcing excellent products and creating a seasonally changing menu and over the counter product to sell in their establishments and in local supermarkets. 

Introducing the Brand as a very minimal yet stylish and almost scandinavian look was the goal. The interior should have been a minimal approach without it feeling cold and sterile. Their main elements would have been wood, fire and stone. 

In order to submit this to their customers, the subtle changes on the "A" and "O" were implemented. Not only this, but in German there is a saying that is literally translated as "This is the A and O", meaning that it is the best of the best – reflected in the superior quality and minimalist approach on the food.