1st prize award in visual packaging - Lebanon Student StarPack 2012
"Allow yourself to be engulfed by the smell and warmth that it shares as it will open you up to a deeper connection with your everyday happenings."
That is the phrase that greets consumers upon unpacking the redesigned London Tea package, guiding them into a deeply aromatic experience.
The package features a fine selection of the most popular black teas: Rich and malty Assam, fragrant Earl Grey, bright and light Ceylon and refreshing citrusy Lady Grey. The clear contrast between illustration and graphic work in the design of the box aims to embody the true spirit of the every day London, the famous monuments and the common language of the average londoner. Hence the "Pinky Up" on the outside of the lid, and the "London Eye" on the inside.
Even though the redesigned package is slightly bigger than the original London Tea box, the costs of production are compensated through the usage of only one color.
"Allow yourself to be engulfed by the smell and warmth that it shares as it will open you up to a deeper connection with your everyday happenings."
That is the phrase that greets consumers upon unpacking the redesigned London Tea package, guiding them into a deeply aromatic experience.
The package features a fine selection of the most popular black teas: Rich and malty Assam, fragrant Earl Grey, bright and light Ceylon and refreshing citrusy Lady Grey. The clear contrast between illustration and graphic work in the design of the box aims to embody the true spirit of the every day London, the famous monuments and the common language of the average londoner. Hence the "Pinky Up" on the outside of the lid, and the "London Eye" on the inside.
Even though the redesigned package is slightly bigger than the original London Tea box, the costs of production are compensated through the usage of only one color.
