For many Canadian farmers, converting their land and practices to organic is too expensive and time-consuming (3 years! Blame pesticides). But Mill Street Brewery loves organic beer so much that we wanted to help them preserve its future by helping those farmers.
We created a limited-edition line of lager called “Organic Future” that would help Canadian farmers fund the big switch to organic.
And we got the perfect, very experienced, and very strong person to help us bring awareness.
Copywriter: Lexie Hoffmeyer
Art Director: Jose Rivas
Art Director: Jose Rivas
Creative Director: Roni Gellert
Creative Director: Iva Prkacin
Executive Creative Director: Dave Douglass
Producer: Nicole Poon
Group Business Director: Matt Holton
Business Director: Alexa Espinosa
Account Director: Pat Martini
Sr. Director of Strategy: Paul Lipson
Director: Oren Kaplan
Production Company: Unreasonable Studios
