Wahoo is a new gifting solution. Where previously WaterAid had an online shop that allowed you to gift something abstract, like cement or a toilet seat, Wahoo allows you to share the story of how someone has had their life changed by clean and safe water. By gifting a Wahoo moment of joy, WaterAid hopes to change your donation into a celebration shared between you, your friend and the person receiving clean water. 

Focusing around the key message that just one £15 gift can provide a person with a lasting supply of clean and safe water, the site aims to convey the joy that this brings by exploring the stories of people who have had their life changed. 

WaterAid and Numiko carried out extensive research to understand the different audiences and how to appeal to them, and how they could be sure to sustain continued support for WaterAid’s gifting platform. Each story is focused around a type; mother, father, teacher etc., to create a more personalised gifting experience.

The responsive design ensures users are able to enjoy a consistent and intuitive gifting experience across all devices. Numiko used animated illustrations throughout the site to add an element of personality and interactivity, and the site offers a live preview of the personalisation of the gift. 

In the design of the site, Numiko used really strong imagery to convey the joy that has been brought to the people in these stories by gaining access to clean water. The big smiles really bring this to life, and people will be able to share this moment of joy with their loved ones in a personalised way.

 

By focusing on the simple joy clean safe water brings we aim to bring our supporters and their recipients closer to our issue, with the aim of driving more engagement in future.  Wahoo complements our product mix and will help us take our issue into new market segments in a fresh exciting way.