I created this concept for Duane Reade stores New York Fashion Week event. The design looks like something straight out of a fashion designer’s sketchbook. Juxtaposing black and white line work with vibrant watercolor embodies the colorful spirit of New York and the fashion world.The illustration style mimics that of a fashion designer’s sketches, and the watercolor background adds a celebratory feel to the event. Event collateral includes: in-store signage, event flyers, and email.

Creative Director: Mike Halvorsen

Concept & Design: Nichole Wasik