REISS Boutique
Identity Project
Identity Project
This project is a re-branding of the clothing company REISS into a sub-brand called REISS Boutique. I wanted to create an identity which made the customer feel more like an individual rather than just buying in to a mass market culture. There would only be one shop, which would be situated in Chelsea, London. Also, all of the clothes on sale would be one-of-a-kind and handmade by up and coming designers, reassuring the wearer that their garment is completely unique. All of the clothing tags would also be handmade, stitched by the shop assistants.
I created a number of different deliverables such as a logo, brand identity guideline booklet, clothing tags, a bag, gift vouchers and a shop front visualisation. Shown here are a few of these products.
