Redesign and bottle design for Purdey's Rejuvenate and their new product Purdey's Natural Energy. The idea is based on the fact that Purdey's Rejuvenate is light-sensitive, and which the new one is not. Therefore the Rejuvenate bottle is dark, while the Natural Energy is the opposite. When they are standing next to each other in the shelf, the shape will make them fit perfectly together.

 

Thanks to Julie Tviberg Fengås, for helping me with the making of the 3D bottle.