American Airlines Redesign Project
Phase I: Home Page
Phase I: Home Page
The redesign project is a multiple phased, long-term project. The home page of aa.com was the first part of the site to go through an updated design process. The following images demonstrate the process from from start to finish.
Final design mockup for American Airlines redesign project
Alternative design concept (look and feel) for American Airlines redesigned home page.
My design recommendation, an effort to simplify the interface. This design was validated in user testing, user's unanimously chose this design.
Wireframe demonstrating the third option to stakeholders for the AA.com redesign project. All wireframes were created with Axure RP Pro.
Wireframe demonstrating a second option in the first round of design for the AA.com redesign project.
First round wireframe, based on input from multiple stakeholder groups. This was one 3 options presented to stakeholders.
