While at The Panics I directed this unique collaboration between Adidas, Manchester Utd, and legendary designer Peter Saville. Peter talks about his methodology behind his reworking of Joy Division’s iconic Unknown Pleasures album cover into a new strip for MUFC, bringing together the worlds of football, music and design.

Taking the electromagnetic waves of the original sleeve cover, I use the ‘pulsebeat’ as a central motif. It weaves and buzzes through Manchester’s streets, evoking the excitement of a Haçienda-like rave to the thrill and atmosphere of Old Trafford on match day.

The decision to create a semi-abstract world of silhouettes and black & white imagery came very naturally from the campaign imagery, featuring some of MUFC’s footballing stars.

Executive Producer: Ania Markham
Post Producer: Lotte Hoeksema
Director: Kim Taylor

3D Artists:
Charleton Mercelina
Guido Ekker

Motion Graphics Artists:
Kim Taylor
Doma Harkai
Erwin van den IJssel

Production Company: The Panics
Agency: Homeground