BEER PACKAGING ILLUSTRATION: Lagunitas Brewing Co.
Lagunitas is the punk rock of beer. While there’s already a strong following of Lagunitas loyalists, our pitch aimed to cast the net further, reaching those who may typically opt for something more mainstream. For those that are craft beer curious we created Lagu-land. We dreamed up engaging interactions including guided brewery tours complete with enhanced beer stories. Through a “collect them all” approach we enticed beer enthusiasts to trial each beer and savor each sip.
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