Keegan McDougall's profile

Campfire Heating Inc. Graphic design process

This graphic design project was a fake company. However these are the steps that I made when creating this company. First step was research on logos of flames, than creating my own versions from the research that I did. Above I create variations form two ideas, then expanded from there.
The second stage was finalize colour, form, type, and message from CampFire Heating inc. The second stage is designed to complete the feel of the company from colour, form, and type.

I chose the typeface Franklin Gothic Heavy as the typeface for thicker san serif. That to me represent reliability. As you would want reliable company dealing with your home's heating and water. That is the reason for the choice of that typeface.
Third stage was to finalize the logo for the company, after picking the final logo. I created a secondary logo that can be used in a variety of ways. from social media thumbnails, business cards, company items, and alternating between the main logo.

Thank you for taking your time reading and looking at me project. Feel free to leave a comment and leave feedback on the work. May the peace of the Lord be with you always.
Campfire Heating Inc. Graphic design process
Published:

Campfire Heating Inc. Graphic design process

Published: