This brief was a quick one hour task after finding it on the Idea's Tap website a couple of hours before the deadline to enter was. The brief was to design an advert which would be situated on the London Underground in Old Street tube station which is in the 'design' district of London. With the oppurtunity to get my work seen by hundreds of passers by daily, it was one to makesure I entered. I created a bold design which would stand out, the yellow and black are often seen in warning signs which catch the eye of people, so choosing these colours would allow the poster to stand out and hopefully catch passer bys eyes. The concept behind the crossing out of STOP and replacing it with *START was to inform the people to start at ideastap.com as a leading creative network.