Our concept for developing the advertising campaign was to show the importance of punctaution within language. We started off with two different style guides before finalising the style of direction in which we wanted to go in when completing the ambient media. The style guide for the campaign is rather basic as we decided to focus more on the information (puns) within the campaign. we've kept the colours black,grey and white as when producing vinyl graphics for our ambient media in the campaign we only felt that black and white would be suitable due to the application in which they were being applied too.  a strong part of our concept was to create a logo which would feature on all of our campaign which creates a strong consistency between all of our designs so they are easily distinguished as the same style and campaign.