HI Future is a tech startup transforming homeless employment insight into action. It’s digital services are helping employers to create inclusive and supportive job opportunities for people who have experienced homelessness. 

Jane worked with HI Future to build their brand and visual identity system from the ground up. We began with an in-depth discovery phase, competitive analysis and brand positioning which laid the foundations for developing the brand design. 

The final outcome is an identity that highlights the real human benefit of the service as well as the technology behind it. A refined ‘HI’ logo icon depicts three steps; a visual metaphor representing HI Future’s long-term commitment to shifting culture and changing systems, one step at a time, to help elevate people out of poverty and into employment.

A comprehensive brand guideline document is the cornerstone of the brand, ensuring the identity is applied consistently across all points of contact as the company evolves and increases its services.