Integrated Design
This brief required to choice of a Shakespearean play, creating a contemporary performance targeted at a younger audience. They are key moments that are defined in each play and lines that are embedded in our psyche however
approach this task is to avoid the cliches by visually representing the play in a conceptual and visually interesting way.
The task expects to be a campaign aspect by consisting of many marketing elements for the chosen play. The chosen play is Romeo and Juliet because it is a tragic love story and could be interesting reinterpreting this one. The campaign
elements that will be designed are a marketing poster, tickets and an official program for the play.
Concept
This conceptual idea has been developed through the prologue (introduction to the play). The reason for these specifically chosen elements was because candles and rope symbolise many features in this production. Candles can be seen as 2 stars that represent life. It can symbolise the form of death/funeral and fire is seen as the intense emotions for the love and hatred between both families. These candles are identical so the quote “Two households, both alike in dignity” can be referred to too. Rope can be seen as a reference for the ladder that Romeo uses climbs to Juliet onto the balcony however it also refers to the aspect of misunderstanding forming knots and getting tired up but can mean the “Tug a War” with the families. However, that rope can be seen as a form of suicide in today’s meaning by a person hanging. This leads to the quote in the prologue that being “ A pair of star-cross'd lovers take their life”. The contrast of lightness being openness, purity, hope, and good fortune, and darkness being presented to the confusion, obscurity and doom.
Development
Brand
Campaign
