Arcade, Hawthorn
Designed by Ascui & Co. Architects, Arcade is a series of contemporary apartments crafted for easy, inspiring living. We were drawn to the idea of celebrating the rich character of Glenferrie Road, which is famous for its historic arcades. The abstract brand image referenced the perspective of looking down an arcade, cultivating a sense of intrigue. Employing a strong sans serif for the brand mark, this direction brought a modern, innovative edge to the project while still paying homage to Hawthorn’s heritage.
